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The majority of the eNewsletters done by ISF Colorado are actually mini websites. Only part of each article, a teaser, is contained in the core newsletter. Readers can click on the link to read the complete article. Each article is a webpage hosted either by us or the organization. By creating newsletters in this manner we can track which articles are the most read and learn what the readership is interested in. The software program we use allows us to report detailed metrics to our clients including click thru rates, most read articles, top performing links, opens, and number of bounces. We also create an archive page that is included with each eNewsletter allowing old articles to be accessed. This can help an organization with their marketing and research. Click on any of the images below to see the eNewsletter and its links.

Daniels KidsThis eNewsletter generally has 4-6 articles. It can contain links to 10 different webpages that are also created as part of the newsletter. We use graphics to enhance the eNewsletter. On the webpages containing the full article we can utilize additional graphics to add interest to the article. We monitor the metrics and send reports to Daniel's CEO. Using eNewsletters lowers the cost of hard copy mailing. The eNewsletter is sent out ahead of the hard copy and those that open the eNewsletter are then dropped from the hard copy mailing.

This eNewsletter mirrors their marketing materials. The donate button is prominent, requesting support from their donors. They receive reports that detail the bounced and unsubscribe requests, thus enabling them to refine their contact lists and better zero in on their constituency.

 

Naples ZooThis newsletter generally has 4-6 articles. It can have up to 10 different webpages that are also created. We work with the graphics we are given to enhance the eNewsletter. On the webpages with the full article we can utilize additional graphics to add interest to the article. The eNewsletter lowers cost of hard copy mailing. The eNewsletter is sent out ahead of the hard copy and those that open the eNewsletter are dropped from the hard copy mailing.



Dignity U WearDignity U Wear's newsletter generally has 4-6 articles. It can contain links to 10 different webpages that are also created as part of the newsletter. We monitor the metrics and send reports to DUW's CEO. Using eNewsletters lowers the cost of hard copy mailing. The eNewsletter is sent out ahead of the hard copy and those that open the eNewsletter are then dropped from the hard copy mailing.

This eNewsletter mirrors their marketing materials. The donate button is prominent, requesting support from their donors. They receive reports that detail the bounced and unsubscribe requests, thus enabling them to refine their contact lists and better zero in on their constituency.

Association for Senior CitizensThis eNewsletter mirrors their website and marketing materials. Their donate button is prominent requesting support from their donors. They receive reports that detail the bounced and unsubscribe requests thus enabling them to refine their lists and better zero in on their constituency.



Community in SchoolsThis is another example of a eNewsletter we have produced. Again it utilizes teaser paragraphs for each article and has links to the full article. This eNewsletter complemented the hard copy mailing.





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